Synopsis: Titled 1000 lives, it’s the road movie of two lovers in permanent flight forward.
Is it true you suggested the director, Romain Gavras?I wanted to work with him for a while, but he ignored me (laughs). Until I told him I wanted him to film an ad for Dior. I’ve been a little obsessed with him… he has a visual language very different to any other.
All his previous work has raised some controversy…He is amused by those opinions. They say his films boast pointless or endless violence, but isn’t that the world right now? I think his vision is very current and that’s why I wanted to work with him. Romain is a genuine subversive and he can get anything to be relevant. He loves throwing a bomb and watching the reaction.
Do you have memories related to fragrances?
My father always wore Brut by Fabergé. In fact, he still keeps a bottle somewhere which reminds me of my first years of school. At 12, when I started dating, I thought wearing perfume was the best. I remember being on vacation in Portugal and thinking that if I wore cologne, I’d get into bars. And it worked!
What do London (where you were born), New York (where the ad was filmed) & Paris (Dior’s headquarters) smell like?
What I miss the most about London, aside from my family and friends, it’s the smell of rain. Both Heathrow and Gatwick are surrounded by fields and when you land you can smell wet grass. New York is completely different. To me, its smells like food, there’s lots of it everywhere. And Paris is a different world. More than a scent, I associate it with something more visual. It’s pure energy. I love getting lost in its streets.
scans: Gossipgyal
HARPER'S BAZAAR ARABIA
A sudden change of plans at Bazaar HQ in Dubai and less than 24 hours later I find myself making my way down the infamous palm-leaf emblazoned corridor of LA's iconic Berverly Hills Hotel, just moments away from meeting teen icon and bona fide A-list actor Robert Pattinson.Best known for his leading role in The Twilight Saga, a series of films based on Stephenie Meyer's vampire-romance novels, the British actor became a household name - and heartthrob - overnight as the films netted billions of Dirhams at the box office.Unfortunately for me, all five films have eluded my cinematic escapades of recent years, however the tabloid hysteria that surrounds the cast has not. Robert's on-screen/off-screen, on-again/off-again romance with his co-star Kristen Stewart has been played out in the media since Twilight first hit the big screen in 2008. As I draw closer to the door of his hotel suite, I find my mind irrationally wondering whether I'll be "Team Rob" or "Team Taylor" (actor Taylor Lautner plays Robert's love rival in the films) - the big debate ammongst Twilight fans the world over and a choice I cannot make with any sort of conviction. I take a deep breath and enter the room.Fortunately, my vampire shortcomings don't matter all that much today for I am meeting Robert to talk about his new role as the face of Dior Homme. The advertising campaign, which launches this month, sees sultry images of the actor shot by American artist Nan Goldin in New York. There's also a short film in which Robert assumes a rock'n'roll alpha male character in a raw and self-destructibe relationship with free-spirited French model Camille Rowe."It's kind of, sort of, a like fantasy version I have of myself," Robert states cautiously, when I ask about his latest character. "I mean, I'm not like that on everyday basis, I think I am a little bit more boring," he laughs, his British accent glazed with just a hint of LA.In spite of his massive fame, the 27-year-old is disarmingly unguarded and relaxed, puffing on an eletric cigarette. He is wearing a charcoal grey jumper, loose jeans and a cap turned backwards - "it's the same outfit I wore yesterday," he volunteers. He is unshaven with a touch of stubble masking his chiseled jawbone, and suddenly I understand what all the fuss is about. He is also, of course, doused in Dior's scent. "I think I have about three different Dior Homme fragances on," he chuckles, warning me, in case I start down a scientific track, "I am not very good with the nasal questions." In fact, it seems Robert is just as much out of his comfort zone talking about fragance as I am discussing vampires. Not surprising really as this is the actor's first endorsement since he first arrived of the scene playing Cedric Diggory in the fourth Harry Potter film in 2005 before being propelled into mega-stardom as Edward Cullen in Twilight."Dior is very independent, there's nothing tacky about it at all," he says of his decision to represent the French fashion house. "I actually felt like it was benefitting me to be associated with them rather than doing something just for the sake of it." For the campaign's commercial, Robert hand-picked French independent film director Romain Gavras for the task. "I'd seen his movie Our Day Will Come and tried to meet him for like a year and just did not return my phone calls... Ever!" he laughs. "so I thought if I did the Dior thing I bet I could get him on board." He was right. And when I spoke with the charismatic Romain earlier in the day, he was equally complimentary about Robert. "You always have a fear with big stars like him that they are crazy and uncontrollable, or collect swords," he jokes, "but from the start Robert was really down to earth."In the film Robert looks every inch of the leading man, embodying a nonchalant, caution-to-the-wind attitude as he runs around New York gate-crashing parties, joy-riding on the beach and getting steamy in bedroom scenes with Camille. "He has such a strong image in his previous films, this commercial was about giving him a different kind of iconic look," explains Romain. Robert agrees, "I kept saying from the beginning I wanted to be really physical. I have done quite a few films in a row where it is all about stillness," he explains referring not only to the Twilight saga, but also to films such as Water For Elephants in which he starred alongside Reese Witherspoon, and more recently his performance in David Cronenberg's sci-fi flick, Cosmopolis. "I was watching the Dior scenes back in the monitor and thinking I look older now. I have always been so self-conscious about looking like a little kid and people not really believing me, so I wanted to do a film about masculinity and this was kid of the perfect opportunity."It's the transition from boy to man that Robert keeps referring back to as he talks, in between draws on his eletric cigarette, and I wonder whether this feeling has anything to do with the ending of the Twilight series and his relationship with co-star Kristen Stewart. "Yeah, it's a whole bunch of stuff happening at the same time and I am just not worrying about things so much. I guess it just happens," he muses. "I also bought a house and I was literally doing that up and fixing pipes," he quips, laughing at the absurdity of him doing handy-work.I am surprised at hor honest the star is (he answers every question I ask truthfully, as if it were a compulsion) given his personal life has been paparazzo fodder for the last five years. Today speculation centres round who he is dating. Most recently he has been linked to actress and granddaughter of Elvis Presley, Riley Keough, as well as songstress Katy Perry. "It's that thing... Someone knowing who they are, it's the best," he answers coyly when asked what attracts his interest in a woman. "I guess because it is like the opposite of what I am - I am so all over the place," he adds with his signature self-effacing humour.The same goes for a woman's style, according to Robert. "If someone looks good in ther clothes it's because they are comfortable in their own skin - it's literally just like owning it. Oh no! That is so lame, I feel like I am on Project Runway saying 'own that'," he jokes, complete with Tim Gunn accent.Of course, the epitome of his carefree ideal is fellow Brit Kate Moss, Robert's pin-up of choice as a teenager. "I was obsessed with her, it was a bit ridiculous. The other poster I had up was Linda Blair in the Exorcist, so they were my two options - a little girl posessed and Kate Moss," he laughs.But, as it turns out, Robert's knowledge and passion for fashion extends further than just posters of Kate Moss and Dior Homme fragances. "I kind of want to get more involved with the industry, I really like it," he says. "I like the speed of it, you can just move so much quicker. I also like designing clothes. It's weird, it's kind of a new thing that I have started doing," he reveals. As I probe him on his design ambitions, I expect the typical actor-turned-designer response of a T-shirt or baseball cap line and am, I admit, a little taken aback by his actual answer. "It's really embarrassing," he blushes taking a deep breath as I lean in closer, "I like drawing couture dresses." It's as if he is admitting this out loud for the first time. "It's bizarre! I started doing it and I was like 'what is happening?' Suddenly I had like a sketchbook full of dresses. I like the sort of artistry of it, it's kid of like costume design," Robert divulges. So can we expect to see him showcasing his designs at Paris fashion week in the future? "That would be the most random thing ever but I actually really want to do it. I don't know though, it could be incredibly embarrassing."Clealy Robert is someone who excels at the arts, whether it's acting, music (he plays the piano and a guitar, as well as writing and singing his own music) or indeed designing. Far less exciting for the actor, however, is exercise. "I think I don't get some jobs because I don't go to the gym. I am literally the only actor in LA who doesn't have a six pack," he laughs. "Although I am going to have to change that. In my next film I have like three intimate scenes so I am literally thinking of those to get in shape." I ask him whether he has hit LA's Runyon Canyon, the place where half of Hollywood goes hiking every weekend. "No, I don't ever want anyone to see me doing exercise," he says aghast. "Even though I am doing it, I still think it's so lame and embarrassing - I am doing it out of necessity, that's all,"What I find most charming about Robert is that he seems unaware of just how 'big' he is in Hollywood. In fact, he has a rare ability to make you feel as if you are kicking back and shooting the breeze with one of your friends rather thant one of Hollywood's most watched and wanted actors. While he slowly makes his peace with his star statys, there's one part of the A-list territory that he still can't quite get to grips with. "I am very anti-paparazzi, but I guess you kind of get used to thing. In fact I just started getting better at hiding," he laughs. "As soon as you figure out a way to live where people don't follow you around, stress levels go down."That Robert is not into the fame aspect of Hollywood - "it's not really me so I have never really felt attached to it" - allows him to be more creative in his film choices. It's a very interesting career move that he is making," Romain says of Robert. "At some point, you either have to stay in your comfort zone and keep doing movies, or you get the courage and to go out and do mre interesting things like the Cronenberg film." And the actor seems equally happy about the direction his career is headed. "It's an amazing job, especially if you don't let yourself go crazy, but there are loads of jobs that make you go crazy," he says candidly.It is this endearing modesty and off-the-cuff sense of humour peppered with British charm, as well as his driven acting aspirations, that make Robert so much more than just as teen star. As of now, he's clocking up actor, perfume model, musician ad you read it here first, couture designer. With or without the six pack, I can now safely say, I am very much "Team Rob".
GQ UK
Until now, Robert Pattinson has never endorsed a brand in his life. The Twilight star could have boosted his earnings with lucrative contracts but chose not to. It's Wednesday 12 June 2013 and that's set to change. We're at Soho House in West Hollywood for the world premiere of the new Dior Homme campaign and Pattinson is the face. Set to Led Zeppelin's 'Whole Lotta Love' and directed by Romain Gavras, 1000 Lives is a moody one-minute film following a love-struck couple across New York - and a long way from Edward and Bella.
Dressed in a blue two-button Dior Homme suit and black T-shirt, Pattinson opens up about his first signing. "I was reticent about doing commercials," he confesses. "I'm always very hesitant to work with big companies." To convince him, Dior gave Pattinson free rein on the project from the concept to execution. "Romain was my first choice from the beginning," he says. "I had no idea what to expect going into it; we were just making stuff up. I'd never worked like that before."Gavras' idea was to turn the perfume ad archetype - "a guy with lots of chicks driving expensive cars" - on its head. So there's a beaten up BMW - which Pattinson crashed on the first day - and a single love interest: model-turned-actor Camille Rowe. According to Pattinson the story line sees two people in a "self-destructive"relationship, like "magnets that repel each other but for a brief second manage to touch - something that shouldn't have happened", leaving us to ponder, post Kristen Stewart, whether he drew inspiration from his own experience.
At 27, Pattinson is clearly breaking free of his teen-vampire beginnings: "It was a strange period to be shooting; it was one of the first times I felt like an adult." Reflecting on the campaign Pattinson reveals, "I'm quite attached to it now. It seems honest, maybe because it was fun making it. It didn't feel like we were doing a commercial. Even watching it I don't feel like I'm trying to sell anything." Which bring us back to why Dior hired him: to sell fragance. So what was his first? "My aunt gave me L'Eau D'Issey when I was 12 - the same summer I discovered hair gel. I thought I was super classy,"
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