Encounter
The Hollywood actor, new face of the perfume Dior Homme this fall, has fallen under the spell of the Parisian women.
If his next love story is as the sexy ad campaign of which he is the muse - a tribute of the New Wave cinema, broadcast for the first time on TV on Sunday night September 1st - it would be as intense. On screen, Robert Pattinson seems he would like to devour the beautiful Franco-American Camille Rowe Pourcheresse. "When everybody was watching the footage of the kissing scene, I was already embarrassed. Suddenly, Camille said 'Oh la la!' I glared at her and told her 'Are you kidding me?' I thought that the British would say 'Oh la la!' as a way to make fun of French. I didn't think that French women would say it for real. Then I realized that I would like to have a French girlfriend with all her clichés." said Pattinson over a coffee at the Beverly Hills Hotel in Los Angeles.
This new campaign is primary for Christian Dior Parfums whose goal is the international success - that is annual sales reaching at least €300 millions - of the Dior Homme perfume. "This perfume can be interpreted of multiple ways, it can have thousands of faces." emphasized François Demachy, creator of this manly and sensual harmony, a manly iris mixed with leather, wood, amber and spices.
In this very fast black and white clip, however intimate, Pattinson, the chilled British, named several times "Sexiest man in the world", seems to be enamoured of Pourcheresse. He is in a deteriorate house in the Bronx neighborhood, in NY, languid in a cast iron bathtub, he holds out a cigarette to Camille, who puts on a tank top on top of her underwear. They are two lovers on the run. He represents the fantasy of the sensual guy and she personifies the French beauty with a sullen charm.
French icons
From one end to an other, the video spreads an an exhilarating atmosphere: the couple introduces itself in a wedding at the last story of a building, drives a convertible BMW on a vast beach… "The first day of the shooting was tricky. I drove a BMW at 100km/h, because the sand was unstable. Eventually, I found myself in the water… with a camera inside the car," explained Pattinson with a laugh. "the people from Dior were very understanding." Even if Robert is a multi-millionnaire, he keeps being thrifty especially when it comes to buy his own cars. "The first that I bought myself was a BMW 325i, when I first started to learn to drive in California. It was a the time of the release of Twilight. I bought it on internet, from an actor. Of course, I tried to bargain. So, he showed me the screen of a laptop and told me 'You are third on IMDb!' But I insisted to pay $1,000 instead of $1,200." confirmed the sensitive ex-vampire.
Since then, the man did not become a big spender. Despite his three big hits at the box office, who made the studios earn $1,17 billion these last three years, he drove in Hollywood a Silverado truck that cost $1,500, bought also on the internet."I love the second-hand truck, you can drive many people and nobody dares to come close to me. Sometimes, paparazzi chase me. With a beautiful car, they could block me. But when they see my Silverado, they know that I can bump into them!" he laughed and continued. "It may seem curious but I don't like being taken in pictures and being followed. So I only go where I know it won't happen even if it comes to only five places in LA." explained Pattinson who, at the night of the presentation of the ad, was at Chateau Marmont where twenty beautiful girl paced the place to try to capture his attention.
A very rock'n'roll idea
After some digressions, Pattinson comes back on his passions at the time: French women. "They are amazing. When you come in Paris, it is the first thing you see. I think Paris and New York are the two cities where the women are more beautiful than anywhere else. They are more confident of themselves, of their personalities but also of their looks. They are elegant and have a natural grace." said Pattinson. His masculine icons are also French: "Belmondo was very important to me when I was a child and I love the way Jean-Luc Godart dress and how he wore his sunglasses." he said before to confess that he just had torn off a picture of the Swiss movie director in a magazine to ask to a stylist to found him the same.
Pattinson had refused many big ad campaigns. If he has accepted the one for Dior Homme which could make him earn more than $10 millions, this is on condition he could choose the director, Romain Gavras famous for his controversial videos for bans as M.I.A. Otherwise, he is grateful to ht brand for choosing him as egerie by accepting the photograph Nan Goldin, and admits that this collaboration with Dior is part of a strategy aimed at redefine his image of actor.
In every scene, Robert Pattinson is dressed and perfumed, of course, with Dior Homme. "The perfume alone doesn't exist. It comes alive on the skin of a person. It is the same for the clothes." said François Demarchy. The whole shooting took place in New York, from Far Rockaway Beach to the rooftops of the Tudor, through the kitchens and the ballroom of the Waldorf Astoria. As soundtrack, the famous Whole Lotta Love by Led Zeppelin, the band had met to attend a special screening of the ad before to give their authorization to use the song. "We are extremely proud that Led Zeppelin had given us the right to use their music. They have never made an ad before." Pointed out Claude Martinez, CEO of Parfums Christian Dior. "The result is at the same time powerful and intimate, very different from the normal ad. The script has no beginning and no end, it is more about the feelings at the moment, a very rock'n'roll idea. It will give a new life to Dior Homme." Knowing that Christian Dior Parfums represents one third of the turnover of the division Beauty and Perfumes, it is a key ad campaign for the brand.
If some abroad countries see France as the last bastion of chauvinism, this video imposes itself as a brilliant display of international savoir-faire: a British movie star and a Parisian model filmed by a director born in Greece, behind the wheel of a German convertible who dive in the Atlantic ocean in Brooklyn, while British legends of rock fire away their biggest hit, all of these to put on the front the perfume of this fall, which carries the name of a French designer.
Gala Magazine (traduzione di @enamoramiento1)
Actor Robert Pattinson on scents and the game of men and women
Recently snapshots surfaced of Robert Pattinson making out with beautiful model Camille Rowe. In some she´s fused to his lips while he cradles her head, in other her naked legs lean against the bathtub he´s sitting in. Ok, those scenes are taken from the new "Dior Homme" campaign, but you realize: those two get along well [it´s actually a German wordplay with smell meaning they get along well]. We spoke to the new Mr. Dior about women, his penchant for argueing and being a man.
Q: Now you´re not only an actor, but also a model. How do you feel at this point in your life?A: Well, I´m 27 and for the first time in my life I don´t feel like a child anymore and like others don´t treat me as one. It´s strange, feeling like an adult. People treat me differently. For many people my age the last ten years were like a transition of sorts and some are still trying to figure out what they want to do with their life. At least that´s what I do!
Q: What exactly do you mean?A: Right now I´m trying to write a script, together with a friend of mine. I love to compare notes with others, to pore over a script. And I love arguing!
Q: Lately you often mentioned how you appreciate people who live by their own rules. Is that something you´d want for yourself?A: Definetly! Being successful makes you wary... you spend a lot of time guarding your private life. Whenever I meet people who don´t give a shit about what others think of them, I´m instantly fascinated.
Q: So you love freedom...A: Yes. The more established I am, the more it restricts my privacy. An the quicker people are to judge me. They mistake you for the role you´re playing, the character the want to identify themselves with. When I shot "The Rover"in Australia I didn´t have any teeth, I was constantly dirty but I didn´t care. I was running around without a shirt all the time and did things I never get to do.
Q: What does masculinity mean to you?A: The well-trodden image of manliness has changed a lot in recent years and doesn´t really work anymore. These are strange times to be a man... I used to have a very pragmatic approach, but masculinity today means so many different things. Especially in the world of arts men have to be everything at once: neat and wild, a provider and a player!
Q: Do men have a different idea of women today as well?A: I just don´t get why so many guys feel threatened by strong women. I always felt at ease with women around, I grew up with two older sisters and a very dominant mother.
Q: Memories are often connected to scents. How about you?A: When I was 12, on vacation and starting to get interested in girls, I thought that perfume would help me appear grown up and mature. I used to drench myself and felt so adult! Eau de cologne and hair gel were my best buddies that summer.
Q: What about today?A: I still love scents, especially people´s individual scent. This pheromone-thing is really crazy. We´re subconsciously drawn to people we like to smell.
Q: Do you wear perfume to feel better or in order to seduce?A: See, now that's an adult-thing: someone who applies a nice scent in the evening is up to something. At least that's how I do it!
il tutto via RPLife
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